Social media seems to be everywhere these days and there is little doubt that it can be very effective as part of your businesses overall internet marketing stategy. Having said that, you need to ensure that when it comes to marketing with the aid of social media you are on the right track, particularly because things can change so quickly in the world of marketing in general and in social media marketing in particular.
Below, we have noted a few of our top tips for getting the best from any social media marketing campaign:
Review your current activities
First things first, it’s always a good idea before you start off on any new initiative to take the time to assess dispassionately what you are currently doing and to judge what is and is not working
For instance, are you getting the best from the portals you are currently using? Are you devoting enough time and attention to your social media marketing activities or is it something you just have a look at when you have a little free time? Do not fall into the trap of thinking that because a particular site is not really producing any positive results for you that you should simply forget about it. If you want to get positive returns from any social media site, you need to put some effort into it.
If you do not seem to be getting the reponse you want from a particular site now might be a good time to ramp up your activities on that site for a while to see if it produces dividends. If ,after a few months, the response is still disappointing it may be time to drop your activities on that site and move on to another.
Work hard to develop real fans and followers
When it comes to social media there is a tendency to think that the more fans or followers you have the better. This is to some degree understandable, but in actual fact you may well be better off with a smaller number of people following you if they are properly engaged and are more likely to end up becoming customers or buyers of your goods and/or services.
An example of this is a company or business who buys fans or followers. They may have an impressive number of followers to boast about, but they are unlikely to be in any way interested in their business and thus not really doing it any good.
Get people involved
It’s not enough simply to post articles content or media that you enjoy or find interesting. You need to get your fans and followers opinon too. By asking your followers their views, you will get them more closely involved and start a real online conversation. If a fan or follower takes the time and trouble to participate in a conversation about a particular topic or subject, they are much more likely to think of your business when they are next thinking about that topic. And if the next time they are thinking about it is when they are considering buying, the benefits to your business are obvious because you will be uppermost in their minds.